How to add Ukrainian language to website and do not lose the traffic

23 June 2022
Read time: 1 minute

The question of adding the Ukrainian language on the website, and in general the creation of multilingual websites, is one of the most pressing for the Ukrainian business.

On July 16, 2022, the norm of the law of Ukraine comes into force “Про забезпечення функціонування української мови як державної” the penalty is imposed on business owners who not only do not have a Ukrainian version of the website but it is not installed by contract, i.e. it is not the main one when opening the main page of the website.

How to minimize clicks in a Google Ads search campaign. Official recommendation from Google experts

07 June 2021
Read time: 1 minute

Ad clicks in Google advertising campaigns are fairly common, despite the constant improvement of algorithms that should minimize this phenomenon.
In the Google Ads ad cabinet, you can report data on invalid interactions and clicks.

недействительные клики

How to exclude Crimea region from impressions in Google Ads for Ukraine. Official recommendation from Google support

04 June 2021
Read time: 2 minutes

Many clients come to our studio with a request to optimize the costs of an advertising campaign in Google Ads. One of these ways is to exclude ineffective ad display regions.
Particular difficulties arise in the exclusion of the Crimea region for advertisers from Ukraine, which cannot be selected as an exclusive location in the advertising office.

Possible options that partially solve the problem:

PWA is a modern trend for websites in 2020

09 March 2020
Read time: 2 minutes

The popularity of mobile devices has led to businesses making their sites responsive, which means they automatically adjust to the type of device that’s being used by the visitor. Many businesses launched their own native mobile apps as well, becauseat the time these could be made faster and more feature-rich than responsive websites.

The latest trend is a combination between responsive sites and native apps.

How to use google shopping campaigns for advertіsing a service business

17 February 2020
Read time: 2 minutes

Google shopping campaigns, which Google presented a few years ago, already bring up to 70% of the total structure of contextual advertising in the U.S. and European markets. This type of Kazakhstan came to Ukraine only in the second half of 2018. During this time, trade advertising campaigns have actively gained momentum and in terms of product niches have already bypassed the efficiency of search and media advertising.

In-House department or marketing agency: which is best for your company

01 December 2019
Read time: 7 minutes

At a certain period of development of any modern business, the inevitable question will arise to create your own Internet marketing department or use the services of a specialized agency. It’s quite difficult to unequivocally answer this question, since it depends on many factors directly related to the size and specifics of your business, and how you are going to develop it in the future.
First, let's look at the main differences between the internal team and the agency.

How To Efficiently Use the Call-Only Advertising Campaign For Online Stores

28 November 2019
Read time: 6 minutes

Call-Only is ideal for advertising services and services that require a quick solution of the problem. The most widespread cases – a call of the wrecker, a taxi order, consultation of the lawyer or a call of the house master.
At the same time, this type of Google Ads campaign is rarely found in advertising online stores, which in our opinion is not quite deserved. After all, visitors who really need a call to consult on the product are among the most promising buyers.