Identifying traffic growth opportunities for online stores is a tough challenge. Content marketing is a key tool for capturing attention and engaging customers. A valuable resource for creating compelling and relevant articles is product analytics from Google Merchant Center.

The question of adding the Ukrainian language on the website, and in general the creation of multilingual websites, is one of the most pressing for the Ukrainian business.

Ad clicks in Google advertising campaigns are fairly common, despite the constant improvement of algorithms that should minimize this phenomenon.
In the Google Ads ad cabinet, you can report data on invalid interactions and clicks.

Many clients come to our studio with a request to optimize the costs of an advertising campaign in Google Ads. One of these ways is to exclude ineffective ad display regions.
Particular difficulties arise in the exclusion of the Crimea region for advertisers from Ukraine, which cannot be selected as an exclusive location in the advertising office.

The popularity of mobile devices has led to businesses making their sites responsive, which means they automatically adjust to the type of device that’s being used by the visitor. Many businesses launched their own native mobile apps as well, becauseat the time these could be made faster and more feature-rich than responsive websites.