Ad clicks in Google advertising campaigns are fairly common, despite the constant improvement of algorithms that should minimize this phenomenon.
In the Google Ads ad cabinet, you can report data on invalid interactions and clicks.

Many clients come to our studio with a request to optimize the costs of an advertising campaign in Google Ads. One of these ways is to exclude ineffective ad display regions.
Particular difficulties arise in the exclusion of the Crimea region for advertisers from Ukraine, which cannot be selected as an exclusive location in the advertising office.

The popularity of mobile devices has led to businesses making their sites responsive, which means they automatically adjust to the type of device that’s being used by the visitor. Many businesses launched their own native mobile apps as well, becauseat the time these could be made faster and more feature-rich than responsive websites.

Google shopping campaigns, which Google presented a few years ago, already bring up to 70% of the total structure of contextual advertising in the U.S. and European markets. This type of Kazakhstan came to Ukraine only in the second half of 2018.

At a certain period of development of any modern business, the inevitable question will arise to create your own Internet marketing department or use the services of a specialized agency. It’s quite difficult to unequivocally answer this question, since it depends on many factors directly related to the size and specifics of your business, and how you are going to develop it in the future.
First, let's look at the main differences between the internal team and the agency.