Identifying traffic growth opportunities for online stores is a tough challenge. Content marketing is a key tool for capturing attention and engaging customers. A valuable resource for creating compelling and relevant articles is product analytics from Google Merchant Center. In this article, we'll explore how to leverage data from Google Merchant Center to generate blog topics for your online store and attract a larger target audience.
Finding popular products
One of the first steps in using product analytics is to identify the most popular products. Google Merchant Center provides detailed information about sales, views, and conversions for each product. Using this data, you can determine which products are most popular among your customers.
You can find this data in the new Google Merchant Center interface in the Analytics - Products section
For example, if you see that a certain type of home textile has a high level of sales, you can write an article about trends in bed design or how to choose the right type of textile.
Analysis of seasonal trends
Google Merchant Center also provides information about seasonal trends. You can see which products become more popular during certain periods of the year. This allows you to create content that will be relevant and interesting to your customers during the relevant season.
For example, if you find that winter blankets are becoming popular in November, you can write an article about how to choose the perfect winter blanket or about warm bedding trends.
Finding products with high potential
Product analytics also allows you to identify products that have high potential but have not yet become popular. These can be products with a high level of views but low sales. You can create content to help your customers better understand the benefits of these products.
For example, if you see that a certain type of electronics has a high level of views but low sales, you can write an article about the benefits of this product or how it can improve everyday life.
Use of customer feedback
Google Merchant Center also provides information about customer reviews (require an activation). You can use these reviews to create content that answers your customers' questions and needs.
For example, if you find that customers often ask about certain product features, you can write an article that explains these features in detail and answers customers' questions.
Competitor analysis
Google Merchant Center also allows you to analyze competitor data. You can see which products and categories are popular with your competitors. This allows you to create content that will be competitive and interesting for your customers.
For example, if you see that your competitors have high sales of a certain type of product, you can write an article about why your product is better or how it differs from the competition.
Leveraging product analytics from Google Merchant Center to uncover blog post topics for your online store is a highly effective strategy for crafting engaging and relevant content. By pinpointing popular products, analyzing seasonal trends, identifying high-potential items, incorporating customer feedback, and studying your competitors, you can produce content that resonates with your audience. This approach not only draws more attention to your store but also helps boost sales.
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