How to use google shopping campaigns for advertіsing a service business

17 February 2020
Read time: 2 minutes

Google shopping campaigns, which Google presented a few years ago, already bring up to 70% of the total structure of contextual advertising in the U.S. and European markets. This type of Kazakhstan came to Ukraine only in the second half of 2018. During this time, trade advertising campaigns have actively gained momentum and in terms of product niches have already bypassed the efficiency of search and media advertising.

In-House department or marketing agency: which is best for your company

01 December 2019
Read time: 7 minutes

At a certain period of development of any modern business, the inevitable question will arise to create your own Internet marketing department or use the services of a specialized agency. It’s quite difficult to unequivocally answer this question, since it depends on many factors directly related to the size and specifics of your business, and how you are going to develop it in the future.
First, let's look at the main differences between the internal team and the agency.

How To Efficiently Use the Call-Only Advertising Campaign For Online Stores

28 November 2019
Read time: 6 minutes

Call-Only is ideal for advertising services and services that require a quick solution of the problem. The most widespread cases – a call of the wrecker, a taxi order, consultation of the lawyer or a call of the house master.
At the same time, this type of Google Ads campaign is rarely found in advertising online stores, which in our opinion is not quite deserved. After all, visitors who really need a call to consult on the product are among the most promising buyers.