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Experience shows that most businesses pay little attention to the process of website maintenance. Usually, after development, the site is at best filled with content and minor changes are made. However, in reality, a website is actually a car that requires constant maintenance and care to maximize business benefits. The emergence of new vulnerabilities, more modern functionality, changes in the working environment, changes in hosting, search engine updates, and other processes are often invisible to the average user, but they happen almost every day.

Identifying traffic growth opportunities for online stores is a tough challenge. Content marketing is a key tool for capturing attention and engaging customers. A valuable resource for creating compelling and relevant articles is product analytics from Google Merchant Center. In this article, we'll explore how to leverage data from Google Merchant Center to generate blog topics for your online store and attract a larger target audience.

The question of adding the Ukrainian language on the website, and in general the creation of multilingual websites, is one of the most pressing for the Ukrainian business.

On July 16, 2022, the norm of the law of Ukraine comes into force “Про забезпечення функціонування української мови як державної” the penalty is imposed on business owners who not only do not have a Ukrainian version of the website but it is not installed by contract, i.e. it is not the main one when opening the main page of the website.

Ad clicks in Google advertising campaigns are fairly common, despite the constant improvement of algorithms that should minimize this phenomenon.
In the Google Ads ad cabinet, you can report data on invalid interactions and clicks.

Many clients come to our studio with a request to optimize the costs of an advertising campaign in Google Ads. One of these ways is to exclude ineffective ad display regions.
Particular difficulties arise in the exclusion of the Crimea region for advertisers from Ukraine, which cannot be selected as an exclusive location in the advertising office.

Possible options that partially solve the problem:

The popularity of mobile devices has led to businesses making their sites responsive, which means they automatically adjust to the type of device that’s being used by the visitor. Many businesses launched their own native mobile apps as well, becauseat the time these could be made faster and more feature-rich than responsive websites.

The latest trend is a combination between responsive sites and native apps.

Google shopping campaigns, which Google presented a few years ago, already bring up to 70% of the total structure of contextual advertising in the U.S. and European markets. This type of Kazakhstan came to Ukraine only in the second half of 2018. During this time, trade advertising campaigns have actively gained momentum and in terms of product niches have already bypassed the efficiency of search and media advertising.

At a certain period of development of any modern business, the inevitable question will arise to create your own Internet marketing department or use the services of a specialized agency. It’s quite difficult to unequivocally answer this question, since it depends on many factors directly related to the size and specifics of your business, and how you are going to develop it in the future.
First, let's look at the main differences between the internal team and the agency.

Call-Only is ideal for advertising services and services that require a quick solution of the problem. The most widespread cases – a call of the wrecker, a taxi order, consultation of the lawyer or a call of the house master.
At the same time, this type of Google Ads campaign is rarely found in advertising online stores, which in our opinion is not quite deserved. After all, visitors who really need a call to consult on the product are among the most promising buyers.