Experience shows that most businesses pay little attention to the process of website maintenance. Usually, after development, the site is at best filled with content and minor changes are made. However, in reality, a website is actually a car that requires constant maintenance and care to maximize business benefits. The emergence of new vulnerabilities, more modern functionality, changes in the working environment, changes in hosting, search engine updates, and other processes are often invisible to the average user, but they happen almost every day. Ignoring these changes can result in loss of search rankings, website hacking, or even data loss.
In this article, we will consider the main types of website maintenance that will help you keep your online resource in excellent condition and ensure its efficient operation.
Technical support for the site
Technical support is the basis for the successful functioning of a website. It includes several key points:
Software updates (CMS, plugins, modules). Regularly updating content management systems (CMS), plugins, and modules ensures stable website performance and protection against potential vulnerabilities. At the very least, we recommend updating in case of critical security updates.
Fixing technical errors (bugs, performance issues). Quickly detecting and fixing errors and performance issues helps to avoid site disruptions and maintain a positive user experience.
Website backup. Regular data backups allow you to quickly restore your website in case of problems or attacks. Almost all modern hosting services allow you to create backups automatically. However, in case of hosting problems, you can also lose them. Therefore, it is advisable to save a backup to a local disk periodically, once every 3-4 months.
Protection against attacks (SSL, antivirus protection, security updates). Implementing SSL certificates, anti-virus protection, and regular security updates protects your website from intruders and keeps user data confidential. The problem of SSL certificate expiration is one of the most common. The result is a loss of traffic and search engine rankings if the situation is not promptly corrected.
Optimization of loading speed. Optimizing page load speed improves user experience and has a positive impact on SEO performance. Often, the problem of increasing the site loading time appears over time, due to an increase in the number of pages, the use of unoptimized images or videos, etc. Accordingly, in this case, you need to optimize the content, move to a more powerful hosting or use other methods of content optimization.
Content support
Content support ensures the relevance and attractiveness of website content.
Update texts, images, videos. Regular updating of texts, images, and videos helps to maintain the interest of the audience and ensures that the information is up-to-date. In most cases, it is supported by the site owner, but this often leads to the use of non-optimized content, lack of structure, etc. Accordingly, this process should be performed by an experienced specialist.
Writing and publishing new articles or news. Creating and publishing new articles and news attracts users' attention and improves SEO performance.
Control over the relevance of information. Regular review and updating of the information on the website ensures its relevance and reliability.
SEO Support
SEO support is aimed at improving the visibility of the website in search engines.
Support for search engine optimization (work on technical SEO, content SEO). Ongoing work on technical and content SEO helps to improve the website's rankings in search engines.
Analysis and improvement of the website's rankings in search engines. Regular analysis of the website's positions and making necessary adjustments enhances its visibility and attractiveness to users.
Work on external links (link building). Creating and maintaining external links improves the site's authority and boosts its rankings in search engines.
Website Marketing Support
Marketing support is focused on attracting audience attention and increasing conversions.
Running advertising campaigns (contextual advertising, targeting). Conducting advertising campaigns helps to capture the attention of potential customers and increase website traffic.
Conversion rate optimization (CRO). Analyzing and optimizing conversions help improve the site's efficiency and increase the number of clients.
User behavior analysis and reporting. Regular analysis of user behavior and report preparation allows evaluating the effectiveness of marketing strategies and making necessary adjustments.
User Support
User support ensures a comfortable website experience and addresses all inquiries.
Responding to visitor inquiries via online chat or feedback form. Prompt responses to visitor inquiries through online chat or feedback form improve user experience and increase customer loyalty. To automate the process, we also recommend implementing an AI-based chat bot on the website, which will significantly save time and resources.
Order processing and ensuring timely delivery. Efficient order processing and timely delivery ensure customer satisfaction and increase loyalty.
Audit Support
Audit support helps identify and fix website issues.
Regular analysis of website performance. Regular analysis of website performance helps identify problems and make necessary corrections.
Checking the correct functioning of key elements (forms, links). Checking the proper functioning of key website elements ensures its stable operation and user-friendly experience.
Security and vulnerability assessment of the website. Security and vulnerability assessment helps detect and eliminate potential threats.
UX/UI Support
UX/UI support is aimed at improving the user experience and website usability.
Design updates and usability improvements. Regular design updates and usability enhancements ensure a positive user experience.
Adapting the website to new requirements or user behavior. Adapting the website to new requirements and user behavior helps maintain its relevance and appeal.
Website support is a complex and multi-faceted process that includes technical, content, SEO, marketing, user, audit, and UX/UI support. Each of these aspects plays a crucial role in ensuring the stable and effective operation of the website. We recommend paying more attention to this process, which will ultimately lead to new leads and orders.
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